LINE was conceived as a mobile messaging service shortly after the massive earthquake that devastated Japan on March 11, 2011. After the tragedy, it became apparent that there was a fundamental need for a global communication tool that could strengthen human relationships. Just a few months later in June, we launched the LINE messaging app. With this approach, LINE has grown into a social platform with hundreds of millions users worldwide, having a particularly strong focus in the rapidly advancing continent of Asia. Rather than settle for globally standardized services based on a generic approach, we believe that it is essential to respect the culture and norm of each individual country in order to engage users on a very deep level and evolve in each region. We call it culturalization and it’s at the heart of everything we do. In the world we strive to create, users will have seamless online and offline access to all the people, information and services they need in their daily lives – LINE is the gateway. Our journey to evolve into a Smart Portal will continue, as we will meet all needs that our users face in a constantly changing mobile universe.
LINE Fukuoka Corporation was fully funded by LINE Corporation and established in 2013. Since the beginning, we have worked together with LINE Corporation to rapidly develop our business so that we can continue to grow the LINE brand. Additionally, we want to make use of certain advantages that we enjoy due to our location in Fukuoka, those being our points of contact with users of LINE and our close proximity to the users, in order to contribute work of value including but not limited to improving usability and coming up with new projects for the city. It has been the mission of LINE to bring a "wow" factor to everything we do, in which users are pleasantly surprised with things that exceed their expectations. This concept of "wow" is a core value of LINE Fukuoka as well, and we constantly try various new business projects in the spirit of taking on new challenges.