Digital Identity continues to provide the latest marketing strategies using know-how and technology gained through SEM (Search Engine Marketing). In response to client marketing issues, they provide optimal digital solutions while making full use of all marketing methods such as listing advertising, social advertising, DSP, SEO, creative production, data analysis, and site improvement. The most important of all is the “identity design,” an original method of designing optimal communication after analyzing the interests, psychological conditions and behavioral characteristics of each consumer using the Internet. In addition to demographic data such as age and gender, Digital Identity analyzes user data to determine information such as their interests and how frequently and in what ways their needs are manifested. These analyses clarify the touch points of communication between companies and consumers in order to provide optimal solutions.